Johnny Rodriguez a.k.a. Johnny Rugz

At the executive helm, operational vision, and master craftsmanship core of Select Flooring and Remodeling is Chief Executive Officer and Primary Owner Johnny Rodriguez, widely and affectionately known throughout Southeast Tennessee as "Johnny Rugz." Serving homeowners, commercial property managers, real estate developers, and historic restorationists across Cleveland, Chattanooga, and the surrounding regional communities, Johnny brings over 28 years of dedicated building trade mastery to every installation. Leading Select Flooring and Remodeling as a proudly minority-owned, locally operated, and family-owned enterprise, Johnny has built the #1 rated flooring and renovation company in Cleveland, Tennessee, anchored by an unwavering commitment to structural durability, meticulous surface finishes, and transparent customer care.

Johnny’s primary technical expertise spans high-performance residential and commercial flooring, precision tile setting, full-scope interior remodeling, custom cabinetry installation, and structural roofing services. In the flooring sector, executing a flawless, long-lasting installation requires far more than laying down planks or spreading mortar; it demands comprehensive subfloor moisture testing, laser-level floor leveling, precise expansion joint spacing, and specialized underlayment selection. From luxury vinyl plank (LVP) and solid hardwood to intricate mosaic tile showers and natural stone backsplashes, Johnny applies nearly three decades of hands-on wisdom to ensure finished surfaces remain structurally stable, moisture-sealed, and visually stunning for decades.

Complementing his deep flooring heritage, Johnny specializes in exterior building envelope protection through complete roofing systems. Recognizing that roof integrity directly protects interior investments, Johnny oversees shingle replacement, flashing reinforcement, leak diagnostics, and full roof restorations. By uniting flooring, custom cabinetry, tile, and roofing under one roof, Johnny established Select Flooring and Remodeling as a true one-stop shop, eliminating the stress and scheduling friction of coordinating separate, fragmented trade contractors.

Over 28 Years of Trade Wisdom, #1 Rated Excellence & Bilingual Service

Under Johnny’s strategic leadership, Select Flooring and Remodeling has grown into an industry-leading operation supported by a dedicated Operations Manager who oversees every job site. In an industry where general contractors often delegate quality control to unverified laborers, Johnny enforces rigorous quality assurance protocols. Every installer on his team is verified, vetted, and held to exacting craftsmanship standards, ensuring clean cuts, uniform grout lines, balanced transitions, and prompt job-site cleanup.

Johnny prioritizes consumer protection and peace of mind. Select Flooring and Remodeling operates as a fully licensed and insured contractor, protecting clients against property liability and installation risks. Johnny pairs his team's master installation standards with robust manufacturer warranties across premium hardwood, tile, carpet, waterproof core flooring, and roofing materials. To ensure high-quality renovations remain financially accessible to local families and property investors, Johnny coordinates flexible financing options that allow homeowners to complete projects without straining household budgets.

Deeply proud of his heritage and the diverse communities across Cleveland and Chattanooga, Johnny provides full bilingual service, communicating fluently in both English and Spanish. This eliminates language barriers, allowing clients, designers, and installation crews to collaborate with total clarity regarding material choices, structural parameters, project milestones, and line-item estimates.

Dedicated Local Leader & Southeast Tennessee Community Champion

While managing job site logistics, coordinating material procurement from top flooring mills, and conducting on-site consultations, Johnny remains firmly grounded in the family-first values that established his reputation as Johnny Rugz. He views his clients as neighbors, friends, and community partners whose homes deserve the utmost respect and craftsmanship.

Johnny’s distinctive blend of 28-plus years of trade experience, dual mastery in flooring and roofing systems, hands-on executive leadership, dedicated full-time operational oversight, bilingual communication, and flexible financing makes Select Flooring and Remodeling the premier renovation authority across Cleveland and Chattanooga. When you partner with Johnny Rodriguez, you work with a proven industry leader who personally stands behind every square foot of tile, every plank of hardwood, and every shingle installed on your home.

Elevate Your Property with Cleveland & Chattanooga’s #1 Remodeling Team

Upgrading to waterproof luxury vinyl plank, installing a custom tile bathroom surround, renovating your kitchen with solid wood cabinetry, or securing your home with a durable new roof requires the multi-trade mastery, vetted craftsmanship, and 28-plus years of experience that Johnny Rodriguez delivers at Select Flooring and Remodeling. Backed by full licensing, complete insurance, manufacturer warranties, on-staff operations management, bilingual English-Spanish consultations, and flexible financing, Johnny provides turnkey remodeling solutions tailored to your property.

Don't settle for unverified crews, uneven floor transitions, or fragmented subcontractors who leave you managing the job yourself. Partner with Cleveland’s #1 rated family-owned authority who has beautified Tennessee homes and businesses for nearly three decades. Contact Johnny Rodriguez and the expert team at Select Flooring and Remodeling today to schedule your consultation and bring your home improvement vision to life!